Find out the latest from Apple Ads on advertising offerings, feature updates, announcements, best practices, events, and industry news.

https://ads.apple.com/news

Apple today introduced Apple Watch Ultra 4, the ultimate sports and adventure watch, now with new health, fitness, and audio intelligence capabilities.

https://www.apple.com/newsroom/2026/09/apple-unveils-apple-watch-ultra-4/

feature Ask to Join Networks was turned off. Testing conducted by Apple in August 2017 using preproduction iPhone 8, iPhone 8 Plus, and iPhone X units and s...

https://www.apple.com/iphone/battery.html

Apple announced the new Mac mini with the all-new M6 and powerful M5 Pro, delivering a dramatic boost in performance and more versatility in its supersmall ...

https://www.apple.com/newsroom/2026/08/apple-unveils-a-more-powerful-mac-mini-featuring-the-all-new-m6-and-m5-pro/

Compare specs for the latest Apple Watch models: Apple Watch Ultra 4, Apple Watch Series 12, and Apple Watch SE 3.

https://www.apple.com/watch/compare/

Find out more about the battery life of Apple Watch. Learn about charge time, power reserve, and other battery metrics, too.

https://www.apple.com/watch/battery/

Apple today introduced Apple Watch Series 12, engineered to deliver the most accurate heart rate sensing in a wearable.

https://www.apple.com/newsroom/2026/09/introducing-apple-watch-series-12-with-the-all-new-health-sensing-system/

History Podcast · Series · Some call it Hurricane Katrina. Some call it the Federal Flood. Others call it the day the levees broke. On August 29, 2005, the ...

https://podcasts.apple.com/us/podcast/floodlines/id1501433969

Tim Cook is the executive chair of Apple’s board of directors. Learn more about Tim.

https://www.apple.com/leadership/tim-cook/

Apple announced the new Mac Studio, featuring M5 Max and the all-new M5 Ultra, delivering a monumental leap in AI performance and even faster graphics.

https://www.apple.com/newsroom/2026/08/apple-introduces-new-mac-studio-with-m5-max-and-m5-ultra/

Compare features for AirPods Pro 3, AirPods 5, AirPods 5 with Wireless Charging Case, and AirPods Max 2.

https://www.apple.com/airpods-5/compare/

Compare features for AirPods Pro 3, AirPods 5, AirPods 5 with Wireless Charging Case, and AirPods Max 2.

https://www.apple.com/airpods-pro/compare/

Compare features for AirPods Pro 3, AirPods 5, AirPods 5 with Wireless Charging Case, and AirPods Max 2.

https://www.apple.com/airpods/compare/

Compare features for AirPods Pro 3, AirPods 5, AirPods 5 with Wireless Charging Case, and AirPods Max 2.

https://www.apple.com/airpods-max/compare/

Learn about the credits, incentives, and other offers available for advertisers using Apple Ads, as well as the associated eligibility limitations.

https://ads.apple.com/credit-eligibility-criteria-and-limitations

Access resources for advertising on the App Store including best practices, Certification, policies, news, APIs, and partner information.

https://ads.apple.com/app-store/resources

Starting Saturday, September 12, customers can pre-order iPhone 18 Pro and iPhone 18 Pro Max.

https://www.apple.com/newsroom/2026/09/get-ready-to-experience-iphone-18-pro-the-new-apple-watch-lineup-and-airpods-5/

Apple TV has landed season one of “Small Prophets,” the six-episode comedy from BAFTA Award-winning creator, writer and director Mackenzie Crook.

https://www.apple.com/tv-pr/news/2026/08/apple-tv-to-premiere-season-one-of-captivating-comedy-small-prophets-on-wednesday-october-7/

Review the complete terms and conditions of the Apple Ads Promo Credit program for ads on the App Store, including eligibility.

https://ads.apple.com/promo-terms

Apple today announced its most advanced health and fitness experience yet, deepening the capabilities of Apple Watch and iPhone as intelligent, science-base...

https://www.apple.com/newsroom/2026/09/apple-advances-health-and-fitness-capabilities-using-apple-intelligence/

Personal Journals Podcast · Updated Semimonthly · Love is more than you think. From the creators of Criminal. New episodes twice a month. Part of the Vox Me...

https://podcasts.apple.com/us/podcast/this-is-love/id1337100398

Apple announced iPhone 18 Pro and iPhone 18 Pro Max, delivering an advanced pro camera system and improved battery life and performance.

https://www.apple.com/newsroom/2026/09/apple-debuts-iphone-18-pro-and-iphone-18-pro-max/

Walk through Apple Ads campaign creation steps and find out what you should do to prepare for your first campaign on Maps.

https://ads.apple.com/maps/apple-ads/help/campaigns/0015-create-campaigns

Apple today introduced iPhone Duo, the first foldable iPhone.

https://www.apple.com/newsroom/2026/09/apple-unveils-iphone-duo/

Compare features and technical specifications for iPhone Duo, iPhone 18 Pro, iPhone Air, iPhone 17, iPhone 17e, and many more.

https://www.apple.com/iphone/compare/

Documentary Podcast · Updated Biweekly · Ear Hustle is prison slang for eavesdropping, and that’s what listening to the show feels like: a raw, often funny,...

https://podcasts.apple.com/us/podcast/ear-hustle/id1240841298

Get tips on using keywords effectively to boost search results campaign performance and uncover opportunities for growth on the App Store.

https://ads.apple.com/app-store/best-practices/keywords

Society & Culture Podcast · Updated Weekly · Ezra Klein invites you into a conversation on something that matters. How do we address climate change if the p...

https://podcasts.apple.com/us/podcast/the-ezra-klein-show/id1548604447

Music Interviews Podcast · Object Of Sound brings you in tune with the music shaping our culture today. Hosted by poet and critic Hanif Abdurraqib, each epi...

https://podcasts.apple.com/us/podcast/object-of-sound/id1548596327

Understand what it takes to create effective ad variations and boost the relevance of your search results ads on the App Store.

https://ads.apple.com/app-store/best-practices/ad-variations